Our Web Design Process

When we build you a site, we begin with a strategy that is specific to your business and your industry. Getting to know you and understanding your market is our first step. It’s how we drive your ideas forward.

We then:

• Develop content and elements that matches your brand identity, highlights your company’s attributes and communicates to your target audience
• Transition the concepts for your business into a digital reality
• Optimize your site properly for search engines, paving the way for your web visibility to increase
• Train you on the functionalities and inner workings of your site. It’s yours once we launch! No strings attached.

Developing a Web Design Strategy Together

When it comes to designing your business’ website, the first step we take is an in-depth discovery session dedicated to uncovering your brand and all the attributes that make your business unique.

We want to develop a clear and accurate understanding of every facet of your company. This helps us carve out a defined and specific structure that matches your business mission and philosophy while communicating to your ideal target audience.

You’re passionate about your business and we’re passionate about understanding it.

We develop:

• The sitemap – this is the entire site and page structure of your website. We pinpoint the services and products you offer and consolidate it into an easy-to-navigate funnel for your website visitors.

• Content strategy – this helps us create copy that converts users and speaks to your target clientele. You want your site to communicate your values and your unique brand attributes. This is where our copywriters come in.

• Design direction – design and content go hand-in-hand. Our design team centers each website around what makes your business unique with only the best user experience in mind.

Key Web’s approach to web design is collaborative not only with our own team members but with you. We want to work with you. Your voice will be heard and your brand will be communicated.

With open lines of communication, you can trust that we won’t disappear and come back with a design that doesn’t reflect you.

Content Development Services

Your business is unique. Your website copy should be too.

Key Web Concepts offers two primary tiers of content development services:

Full Copywriting

This is when our team of conversion-centered content strategists dive deep into your industry, understanding every facet of your business. We focus on all the things that make your business unique and better than your competition.

We discover your driving factors, uncover the roots of your business and help specify your company’s mission. And then we write everything so you don’t have to.

You have enough on your plate already from running a business, you don’t need extra homework.

While we step in to write all the content that matches your brand, you can relax and focus on the parts of your business that you actually enjoy.

Content support

This is the tier beneath full copywriting. This service allows our content strategists to guide you on the direction of your site’s content. While we don’t do as much writing in this service, we are still there to help you navigate towards properly communicating who you are and what your business stands for.

What separates us from our competitors is, regardless of which copywriting service you will be enlisting, we create every site with initial SEO.

No matter who you are, what services your company offers, what products you sell, we want the same goal for all of our websites:

Rank your website on Google and other major search engines for search queries related to your business.

Digital Marketing, Design, Branding & More

The services we offer are more than just website design. Key Web Concepts specializes in an extensive list of digital marketing services in Richmond, VA.

Operating only at the highest standards of creative collaboration, thoughtful innovation and strategic planning, the Key Web team delivers products that are tailored to and specifically developed for you. When you work with us, you work with communication-oriented designers, strategists and writers.

We value efficiency and it’s why we have direct lines of communication between our SEO department, design team and content strategists. Finding ways to make your website work for your business is what we’re passionate about.

While our team specializes in web design, we also offer:

• SEO Services
• Digital Marketing
• Graphic Design

Think of us as your choice turnkey company for digital marketing strategy. Regardless of the direction you decide to take for your marketing efforts, we will always be there to help strategize, redefine, inform and partner with.